New York City knows how to do things big! For its 4th annual Valentine’s celebration Times Square has installed a giant, pulsing red heart in the center of their busy tourist district. It would be impossible to plan a February NYC girls’ trip without heading down to the square to have a gander at the “BIG ❤ NYC” Valentine sculpture designed by the appropriately named ‘Big’ architecture firm.

Made up of 400 transparent LED acrylic tubes, the 10-foot glass cube and suspended heart interacts with the flow of people, air, and touch. Its heart beats faster the more people touch a sensor near the installation.

The bigger the crowd and excitement the more it glows and beats. I can’t imagine what would happen if Ryan Gosling showed up in Times Square!

Have a closer look at the big heart on the “BIG ❤ NYC” website.